Seems to me the current financial tsunami is undoubtedly taking aheavy toll on the gaming industry. Research group NPD Sales hadreported that video game equipment and software in the United States fell 16 percent in Augustto $908.7 million, the sixth consecutive monthly decline. In a bid toboost publicity and sales for their upcoming title, Dante's Inferno, EA has gone to great lengths to market the game.Hiring “Christian” protesters at a convention to protest Dante'sInferno, with some even holding signs that read, "EA = ElectronicAnti-Christ" and “Harass our booth babes” competition are just someexamples of EA’s marketing stunts. These have generated muchcontroversies even before Dante's Inferno’s release but hey, this hypemay just be what EA has been hoping for.
News via [ARSTECHNICA]
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